This year would mark a new era for Halloween Horror Nights™ with a new approach for Universal’s Art & Design team. A fear of clowns was noted as the overwhelming phobia of guests based on surveys performed by Universal. The event needed a “face” for the marketing and a physical presence to host it. With all of that in mind, Art & Design created an original character named Jack the Clown. He boasted a cinematic quality backstory and didn’t just scare guests but also entertained them with his macabre sense of humor. Jack burst out of the box and truly changed the history of Halloween Horror Nights™ with a wave of new original characters to follow.
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